The Basic Attention Token (BAT) is a cryptocurrency developed by Brave Software and integrated into the Brave web browser.
Users can download the Brave browser and opt into Brave Rewards. You earn BAT tokens for viewing non-intrusive ads. Users can chose to keep the BAT or use it to tip content creators and publishers.
Advertisers buy BAT to fund their ad campaigns. They gain access to an audience that is more likely to engage with their ads due to the opt-in nature.
Brave is working to expand partnerships with advertisers and publishers.
Brave Browser
The Brave browser is a privacy-focused web browser developed by Brave Software, which aims to provide users with a faster, more secure browsng experience. It invented the Basic Attention Token (BAT) system to revolutionize internet advertising by making the ad viewer free crypto while browsing.
Users can opt into Brave Rewards and earn BAT tokens for viewing privacy-respecting ads. These ads are delivered directly by Brave, not third-party networks, ensuring better privacy.
